HALLMARK DIRECTION REUNITES WITH
COUNTRY ARTIST JOHN MICHAEL MONTGOMERY

MONTGOMERY PREPARES TO RELEASE NEW MUSIC IN 2007

NASHVILLE, Tenn. – January 17, 2007 -- President/Owner of Hallmark Direction Company John Dorris announces the signing of country artist John Michael Montgomery to management representation.  This agreement continues the previous eight-year relationship between the artist and this management company.

With a musical career that spans twelve albums and a greatest hits package, John Michael’s contribution to the country music format includes hits such as “I Swear,” “Be My Baby Tonight,” “I Can Love You Like That,” “Sold (the Grundy County Auction Incident)” and “Life’s A Dance,” among many others.  He’s earned 15 number one singles, sold over 16 million albums and received numerous industry and fan-voted awards, including CMA Awards, ACM Awards and American Music Awards.  His last single at radio, “Letters from Home,” (2004) reached #5 on Billboard’s Country Singles chart.

“John Michael and I have always enjoyed a wonderful friendship and successful business relationship,” says Dorris.  “Our partnership spanned from his dynamic launch to his inevitable super stardom.  Re-establishing these ties confirms Hallmark Direction’s belief in his future in country music.”

“I’m extremely excited to be back with my good friend John and the Hallmark family,” John Michael says.  “I've been very fortunate to have a lot of peaks and valleys in my career. I've seen a lot of changes since 1992. The main thing I've learned is to just be myself, to treat people kindly, and if you give radio a good song, they'll play it. I know how lucky it is to be successful in this business, and I've always tried to let the fans, the deejays and the people I work with know how much I appreciate them.”

With a keen ability for choosing hit singles, John Michael will return to the studio this year to prepare for a new album release.  He continues to tour in 2007 and will oversee the 2nd Annual Hunting & Fishing Show held in Bardstown, KY, from March 9 – 11, an event that he created.  He will also be filming a hunting and fishing television program airing later this year.

Hallmark Direction Company’s current artist roster includes Montgomery Gentry, Jeff Bates, Dean Dillon, The Parks, Ray Scott, Trent Willmon, The Whites and Blake Wise.

John Michael knows how to choose songs that touch people – whether love songs like “I Swear” and “I Can Love You Like That” or good time celebrations like “Sold (the Grundy County Auction Incident)” and “Be My Baby Tonight.”  This ability has earned John Michael 15 number one singles, over 16 million album sales and numerous industry and fan-voted awards.  Three years later, his 2004 single, “Letters From Home,” is still impacting people.  The one-time #5 radio single is now the 23^rd most viewed video on Music Choice®’s Video on Demand™ Channel and has been on the chart for the last 26 weeks.  He joins current videos by Carrie Underwood, Kenny Chesney, Dierks Bentley and Taylor Swift, among others.  Digital cable subscribers can access Music Choice® through their On Demand menu.